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The present impact assessment (IA) accompanies the proposal amending the 2011 Consumer Rights Directive and repealing the 2002 Distance Marketing of Consumer Financial Services Directive. It is informed by the findings of the Commission's ex-post evaluation of the directive and the evaluation support study, which preceded the IA, in line with the Better Regulation Guidelines' 'evaluate first' principle. The IA's strong points include a well-substantiated problem definition and an evidence base that appears to be recent and relevant. Furthermore, the range of options appears satisfactory, and they represent realistic alternatives. However, the IA's objectives comply only partially with the definition of SMART (specific, measurable, achievable, relevant and time-bound), as they are neither measureable nor achievable, owing to the absence of concrete deliverables and the inclusion of difficult-to-measure concepts. Furthermore, the IA does not compare the options in terms of their proportionality. The fact that IA support study carried out by an external consortium of consultants, the open public consultation summary report, and the contributions received and their annexes were not publicly available at the time of writing undermines the report's transparency. Lastly, the lack of operational objectives in the IA and the fact that the monitoring and evaluation provisions are not taken over in the proposal can undermine the measurement of the initiative's success.